For this brief I was required to do some rebranding from a small local restaurant This covered developing the brand identity, logo design and coming up with some brand collateral. This included everything from a business card design, packaging design to menus.

Taking inspiration from the restaurant name and origins I developed a logo design as well as to ensure the design allowed the viewer to make the connection with the brand to a restaurant as previously this wasn’t make clear in their previous design. I also developed a themed print design using palm tree illustrations that was symbolic of the Jamaican landscape .

I created a logo that encompassed what the restaurant symbolised as well as brand collateral such as business cards, menus and packaging and photographing imagery of their meals and popular dishes for their website.

Using Format