Today Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour.
I was handed the task of creating social assets consisting of mailers, Instagram designs including gifs, short videos and static graphics as well as phone wallpapers for their current campaign “Back to Fuchsia”. I also worked with the digital design team in branding and designing the complete summer campaign for 2018. I was briefed by the head of design and pitched ideas to the creative director and creative team.